Real Estate professionals were the early adopters of virtual assistants. Knowing the value of time and money, the VA was arealestatecommon sense move. Real Estate agents are often solo-prenuers and thus have a huge array of projects and demands that often leave them scattered and frustrated with organization. Skilled Virtual Assistants can take over much of the busy agents’ projects and get them back out selling homes.
Administrative:
- Schedule appointments and showings
- Manage emails and calendar
- Answer the phone, take messages
- Maintain mailing lists
- Address and mail open house invites
- Mail out seasonal promotional materials
- Mail out birthday and holiday cards
- Create forms and templates
- Manage Newsletters & Ezines
- Manage & Monitor subscriptions
- Bookkeeping
- Add contacts to after closing campaigns
- Add contacts to Lowe’s Realtor Benefits
- Order closing gifts
- Monitor local and national Realtor events
- Setup agent accounts for printing, marketing, etc.
- Order office supplies
- Track all sales
Business Marketing:
- Develop business plan
- Develop marketing plan
- Develop recruitment packages
- Develop policies and procedures
- Schedule training
- Develop action plans
- Develop relocation packages
Branding Services:
- Create Logos, stationery, biz cards
- Create marketing pieces
- Create Buyer Agent brochure
- Create Seller Agent brochureLead Management:
- Process incoming and outgoing referrals
- Add new leads to database
- Create drip campaigns
- Create home marketing plans
- Create agent proposals
- Maintain contact database
- Pull expired listings
- Mail marketing to FSBO’s
- Mail out CMA’s and brochures to leads
- Create & Maintain Action plans
Listing Coordination:
- Create listing kit
- Create pre-listing and listing presentations
- Create CMA
- Complete contract forms
- Order public documentsOrder property photos
- Re-check contract is fully executed
- Input listing to MLS
- Optimize property photos
- Input photos into MLS
- Order sign
- Order home staging
- Create virtual tour
- Create CD/DVD of virtual tour
- Create custom listing website
- Post listing to Craigslist, Realtor.com, Google Base, etc.
- Verify schools and request HOA docs (when applicable)
- Review seller disclosure
- Forward paperwork to MLS
- Mail out seller guide
- Create and send Just Listed cards
- Order vendor services
- Coordinate listing termite letter
- Coordinate home pre-inspection
- Create and send weekly feedback reports to seller
- Create Flash presentations
- Enhancements to Realtor.com
- Forward instructions to seller regarding open house policies
- Create neighborhood books
- Create property flyer/brochure
- Draft advertising copy
- Record toll-free info message
- Email to circle of influence
Transaction Coordination:
- Add client to closing drip system
- Open Escrow
- Track contingencies
- Send out all transaction reminders
- Deliver forms for signatures
- Order home warranty
- Order movers and packers
- Schedule and follow up on required inspections
- Weekly calls to Escrow/Title, Lender
- Schedule final walk thru
- Schedule closing
- Send out directions to closing
- Order Prelim. HUD-1 & Final HUD-1
- Create “Just Sold” card
- Order closing gift
Websites and SEO:
- Website creation and maintenance
- SEO Copywriting
- Optimization of content and meta tags
- Optimize images
- Creation and ongoing maintenance on Link building
- Website hosting & server maintenance
- Custom CMS websites (Content Management System)
- HTML/CSS Valid template design
- Custom email stationery (to match branding)
